How to Build a $10b+ Loyalty Program That Attracts, Engages, and Retains Customers.
An inspirational guide to turn loyalty into profit and build customer relationships that last.
Why You Need This Guide
In this guide, I'm breaking down exactly how top brands like Amazon Prime, Starbucks, and Sephora structure their loyalty programs to maximise customer lifetime value.
This guide will help you:
Attract your ideal customers
Engage and make them spend more
Retain customers & build brand advocates
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The 5-Pillar Framework of Billion-Dollar Loyalty Programs
To create a loyalty program that attracts, engages, and retains customers at scale, brands must follow a structured framework that leverages psychology, gamification, personalization, and rewards strategy.
This framework consists of 5 core pillars that drive long-term customer retention and spending.

1. Habit Formation: The Power of Cues, Routines & Rewards

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2. Gamification & Engagement Mechanics

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3. Personalization & AI-Driven Loyalty

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4. Tiered & Membership-Based Loyalty Structures

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5. Partnerships & Ecosystem Expansion

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Btw, do you need help with this?
Book a free mini-audit and we'll take a high-level view of how your current setup.
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Customer Journey Breakdown of Top Loyalty Programs

1

Awareness

2

Signup

3

First Engagement

4

Habit Formation

5

Retention & Upsell

6

Long-Term Engagement
Loyalty Tier Structure that Keeps Customers Engaged

1

2

3

4

5

1

Basic (Free Entry)

2

Silver (Habit Formation Tier)

3

Gold (Commitment Tier)

4

Platinum (Exclusive VIP Tier)1. Basic

5

Diamond (Top 1% Loyalty Status)
Case Studies:
How Top Loyalty Programs Drive Billions in Customer Lifetime Value

Amazon Prime: The Subscription Model That Prints Money

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Starbucks Rewards: The Habit Loop That Drives Daily Spending

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Sephora Beauty Insider: The VIP Treatment That Drives Exclusivity

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Next steps
How to Build Your Own Billion-Dollar Loyalty Program:
  1. Choosing the right rewards structure (points vs. tiers vs. paid)
  1. Designing a habit loop for long-term retention
  1. Adding gamification to increase engagement
  1. Leveraging personalization (AI & CRM-driven loyalty programs)
  1. Scaling with strategic partnerships
We've worked with

Do you need help with this?
Book a free mini-audit and we'll take a high-level view of how your current setup.